A BIG Brand Redesign 100 Years in the Making

As we approach our 100-year anniversary, we decided that the best way to celebrate this new era was by demonstrating our commitment to quality and innovation – and with that, came the several months of conceptualization, collaboration and creativity that led to our October issues.

Launched this month, all Babcox Media brands have unveiled fresh designs for their print magazines. In addition to new brand logos, we’ve introduced new cover layouts and a new structure to each magazine. We haven’t stopped there; our ‘refreshed’ digital assets will roll out early next year.

With the goal of enhancing the visual and editorial experience for our readers, our editors and art directors got to work, collaborating every step of the way. Committed to simplified designs and rooted in a few core principles, they’ve established a more interesting and cohesive reader experience for every brand. 

Our new creative and content strategy aims to bridge a gap between quick reads and in-depth industry news and information.  We are a media powerhouse, dedicated to serving our markets with timely, accurate and valuable material. We aim for our new designs to signify how connected we are to the media preferences of our readers.

Redesigns and brand refreshes aren’t easy. It’s a difficult balance, breathing new life into a brand without offending loyalists or losing brand recognition.  When undertaking a refresh, however, the goal is to bring the brand identify up to date, not to recreate it.

In our case, we wanted our new designs to reflect our innovative culture and to appeal to our ever-changing and growing audience. Simple but strategic font and color palette changes, coupled with well-designed structural adjustments in content presentation, all streamlined around each brand’s focus and purpose helped us to present our quality content in a new, fresh and stylish package. We’re proud of our heritage and excited about our future, which looks even sharper now! We’d love to know what you think about our new looks. Leave a comment below!


Is your brand due for a refresh? Check out this rebranding checklist and contact us for assistance. BIG can help you create the content to reach your target audience.

Brandi Gangel joined the company in February 2014 and oversees the audience data and research strategy for Babcox Media brands and corporate marketing initiatives. Prior to joining Babcox, Brandi worked for Panera Bread in a variety of field, brand and customer engagement marketing roles. She received her Bachelor of Science degree in Communications and Marketing from Saint Louis University, and her Masters of Media Communications from Webster University, St. Louis.

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