Banner Policy

Banners may not at any point during the campaign have additional creative that extends beyond the designated banner area unless approved by Babcox Media Inc. and specified in the IO. This includes but is not limited to rollovers, surveys, non-user-initiated daughter windows and DHTML elements. Approval will be determined on a case-by-case basis. All ad placements should spawn a new browser window when clicked upon.


Creative Deadlines

All creative materials must be received at least 5 business days prior to the launch of the campaign.


Rejecting Creative

Babcox reserves the right to reject any creative that does not follow specs.


SWF File Policy

Babcox will accept up to three creative executions per ad size, with one unique URL per creative, per campaign.

We will provide click through data for each placement.

The following files must be trafficked: .swf, backup .gif, click-through URL.

Babcox will create the HTML which calls the .swf creative. Babcox will not be responsible for counting clicks on .swf creatives that are not trafficked to this spec. Please see the bottom of the page for more details.


3rd Party Tag Policy:

Babcox will accept and traffic up to three tags per placement, per campaign.


Late Creative

Babcox will not guarantee the start date for late creative.

Ad Specs Website

For More Information Contact: