Digital Solutions When Trade Shows Go Virtual

Marketers have always had the challenge of getting their message to the right audience, but now our jobs have become even harder. Most live trade shows and meetings have gone virtual. That means no booth visits, no live panels or product launches, and no dinners with our favorite or potential clients. So, how can we ensure our message is being heard? […]

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Video Storytelling at Babcox Garage Studio

What did your work world look like on March 9, 2020? For me, it was a day to coordinate with vendors on the delivery and installation of an air compressor in our garage studio; finalize training for some of our staff on a new tire changer and wheel balancer; and coordinate travel arrangements to shoot […]

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What shape will your marketing plan be in when the world gets back to ‘normal’?

Are you still focusing on the new normal of working from home, distance learning and Zoom meetings?  Are you the person sending co-workers silly memes about your hair or commenting about the latest show you binge watched this week? Your competition sure hopes so.  Your competition has been on the phone with me discussing her […]

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Closing Business Doors Means Opening Marketing Opportunity

My friend Joe fulfilled a life-long dream when he purchased an Italian restaurant in January.  Joe looked for years for the perfect location, finally settling on a family owned, sit-down shop on the westside of Cleveland.  One of the first actions Joe took when becoming owner was offering take-out options including carry-out pizza. The first […]

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Your Audience is Listening: Podcast & Video Interview Opportunities

Social distancing guidelines have recently compelled all of us to get creative with how we connect with others in both our personal and professional lives. This past weekend, I had ‘virtual brunch’ with a friend who lives in LA. We haven’t lived in the same city for over 10 years and never thought to have […]

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How to Deliver Your Message and Connect with Customers During the COVID-19 Pandemic

As the uncertainty around the coronavirus virus pandemic increases, many public events are being canceled in an attempt to limit large gatherings of people and the possible spread of the disease. Many conferences and industry events are being postponed and many companies are limiting travel and opting to allow employees to work from home to […]

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