Video Storytelling at Babcox Garage Studio

What did your work world look like on March 9, 2020? For me, it was a day to coordinate with vendors on the delivery and installation of an air compressor in our garage studio; finalize training for some of our staff on a new tire changer and wheel balancer; and coordinate travel arrangements to shoot […]

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What shape will your marketing plan be in when the world gets back to ‘normal’?

Are you still focusing on the new normal of working from home, distance learning and Zoom meetings?  Are you the person sending co-workers silly memes about your hair or commenting about the latest show you binge watched this week? Your competition sure hopes so.  Your competition has been on the phone with me discussing her […]

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Closing Business Doors Means Opening Marketing Opportunity

My friend Joe fulfilled a life-long dream when he purchased an Italian restaurant in January.  Joe looked for years for the perfect location, finally settling on a family owned, sit-down shop on the westside of Cleveland.  One of the first actions Joe took when becoming owner was offering take-out options including carry-out pizza. The first […]

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Your Audience is Listening: Podcast & Video Interview Opportunities

Social distancing guidelines have recently compelled all of us to get creative with how we connect with others in both our personal and professional lives. This past weekend, I had ‘virtual brunch’ with a friend who lives in LA. We haven’t lived in the same city for over 10 years and never thought to have […]

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How to Deliver Your Message and Connect with Customers During the COVID-19 Pandemic

As the uncertainty around the coronavirus virus pandemic increases, many public events are being canceled in an attempt to limit large gatherings of people and the possible spread of the disease. Many conferences and industry events are being postponed and many companies are limiting travel and opting to allow employees to work from home to […]

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Why Video is Significant

By 2021, 81% of all internet traffic will be video and the average person will spend 100 minutes each day watching online video each day.   Video is not only popular, but has great visual storytelling capabilities to help you reach your target audience. We delve into how video can help convey emotion, information and more: Want to find out […]

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Defining Your Brand Identity

During a campaign event in 2011, then presidential candidate Mitt Romney made a speech where he said one way to increase funding entitlements was to raise taxes on people.  Before he could finish the rest of his argument, a person in the crowd yelled out “corporations!” to which Romney replied that “corporations are people, my […]

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