Why Content Matters in a Digital World

Think back to when you were in grade school. You are sitting at your desk, holding your favorite purple polka-dot pencil with a green dinosaur eraser that you purchased with your lunch money at the school store. The teacher explains that you will be writing stories, and each story must contain the five Ws: who, […]

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The Power of the Written Word

In this amazing world of science, technology, and evolution, I would argue that the most powerful and influential tool ever created is the written word. Words connect humans to one another, navigating across time and space, in a profound and impactful way that nothing else can achieve. The written word allows for the sharing of […]

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How to Make Sense of Audience Engagement Analytics

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If you’re playing the content marketing game, your goal is engagement. It’s the moment when you move your potential customers from brand recognition to brand purchase; when you stop being just a logo and become a message that your audience wants to hear. Engagement analytics will let you know you’re on the right track, but what do those numbers mean? […]

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Making Data-Informed Marketing Decisions

You can walk around in the dark, but when it’s pitch black there is a chance something bad could happen. By the same token, you want to keep the lights on when you are marketing, it lessens the chance of something bad happening. One way to keep the lights on is through research to understand your target audience. […]

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Digital Solutions When Trade Shows Go Virtual

Marketers have always had the challenge of getting their message to the right audience, but now our jobs have become even harder. Most live trade shows and meetings have gone virtual. That means no booth visits, no live panels or product launches, and no dinners with our favorite or potential clients. So, how can we ensure our message is being heard? […]

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Video Storytelling at Babcox Garage Studio

What did your work world look like on March 9, 2020? For me, it was a day to coordinate with vendors on the delivery and installation of an air compressor in our garage studio; finalize training for some of our staff on a new tire changer and wheel balancer; and coordinate travel arrangements to shoot […]

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