Why Video Matters

By 2021, 81% of all internet traffic will be video and the average person will spend 100 minutes each day watching online video each day.   Video is not only popular, but has great visual storytelling capabilities to help you reach your target audience. We delve into how video can help convey emotion, information and more: Want to find out […]

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Defining Your Brand Identity

During a campaign event in 2011, then presidential candidate Mitt Romney made a speech where he said one way to increase funding entitlements was to raise taxes on people.  Before he could finish the rest of his argument, a person in the crowd yelled out “corporations!” to which Romney replied that “corporations are people, my […]

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The Golden Content Engagement Rule

While attending the CMWorld conference last September, I learned many valuable tactics and tips from content marketing leaders, but one tip has stuck with me. In her presentation on engaging storytelling, Amanda Lordy of NASCAR emphasized the importance of every detail in a content campaign. She explained that your copy should be able to stand alone […]

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The BIG Game: Creative Content Marketing Lessons

When the big game is over on Sunday, an even bigger game kicks-off on Monday morning.  Bigger than the SuperBowl? For marketers, Monday really belongs to us. Sure, some people will talk about the game, or how much they won on a Super Bowl Square or maybe even JLo’s outfits during the halftime show. But […]

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Three BIG Ways to Utilize Topical Targeting to Deliver Your Marketing Message

Data plays a critical role in direct marketing. It provides insight into audiences and allows marketers to make informed decisions. Using data, audiences can be segmented into highly focused groups, geographical and demographic details are determined, and results can be measured against benchmarks. Topical targeting utilizes data to track engagement with content. Each story on […]

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The BIG READ (and View and Listen)-11/27/19

Random things we are reading, watching and writing about that can help you navigate your marketing journey: From Kelsey: A fresh perspective is always helpful when it comes to marketing strategy, especially from the experts themselves. Check out this list of 20 Women in Marketing to Follow in 2019. Marketers are usually focused on getting buy-in […]

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