BodyShop Business Podcast Case Study

BodyShop Business has a strong print presence among collision repair facility owners and managers, reaching over 36,000 subscribers each month. In early 2020, BSB’s digital success was thanks to several weekly videos series and highly anticipated daily eNewsletters, delivering news and industry insights to an audience of nearly 20,000 subscribers. When the COVID-19 pandemic hit […]

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The Value of a Podcast Ad

There is nothing I love more in this world than Bravo’s Real Housewives franchise. Tears, laughter, back-stabbing, heartfelt reconciliations, it has everything you could possibly want from a reality tv series and more. In fact, there is so much narrative to unpack—seasons upon seasons of it—that I’ve started branching out into the Bravo community to […]

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What heavy-duty trucking fleets are consuming

Happy New Year, trucking industry friends! Hope you all had an excellent holiday season. I definitely did, but not for the reasons you might expect. In the name of social distancing and taking the strictest of pandemic precautions, I bunkered down in the basement of an undisclosed location with nothing but a high-speed internet connection […]

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Why Content Matters in a Digital World

Think back to when you were in grade school. You are sitting at your desk, holding your favorite purple polka-dot pencil with a green dinosaur eraser that you purchased with your lunch money at the school store. The teacher explains that you will be creating stories, and each story must contain the Five Ws of […]

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How to Make Sense of Audience Engagement Analytics

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If you’re playing the content marketing game, your goal is engagement. It’s the moment when you move your potential customers from brand recognition to brand purchase; when you stop being just a logo and become a message that your audience wants to hear. Engagement analytics will let you know you’re on the right track, but what do those numbers mean? […]

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Digital Solutions When Trade Shows Go Virtual

Marketers have always had the challenge of getting their message to the right audience, but now our jobs have become even harder. Most live trade shows and meetings have gone virtual. That means no booth visits, no live panels or product launches, and no dinners with our favorite or potential clients. So, how can we ensure our message is being heard? […]

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Three BIG Ways to Utilize Topical Targeting to Deliver Your Marketing Message

Data plays a critical role in direct marketing. It provides insight into audiences and allows marketers to make informed decisions. Using data, audiences can be segmented into highly focused groups, geographical and demographic details can be determined, and results can be measured against benchmarks. Topical targeting utilizes data to track engagement with content. Each story […]

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