Anyone can write something, but only you can write like you. Voice is the rhythm of your writing; the personality that shines through the prose. […]
What’s your content marketing voice?
Category: Content Creation
The Golden Content Engagement Rule
While attending the CMWorld conference last September, I learned many valuable tactics and tips from content marketing leaders, but one tip has stuck with me. In her presentation on engaging storytelling, Amanda Lordy of NASCAR emphasized the importance of every detail in a content campaign. She explained that your copy should be able to stand alone […]
The BIG Game: Creative Content Marketing Lessons
When the big game is over on Sunday, an even bigger game kicks-off on Monday morning. Bigger than the SuperBowl? For marketers, Monday really belongs to us. Sure, some people will talk about the game, or how much they won on a Super Bowl Square or maybe even JLo’s outfits during the halftime show. But […]
Putting BIG trust in the content marketing details
Why is it important to pay attention to the details? For one thing, it could save a life. I read this article from the Today Show about how a text message from the father of a newborn baby to his wife averted certain disaster. It made me think of the vital role experts play every […]
The most-read stories of the year weren’t posted in 2019
When were the biggest stories of the year published and what does it mean to me as a content marketer? We answer your questions. […]
Heavy-duty marketing: The BIG truck content winners in November
At Fleet Equipment, we’re obsessed with data. Well, to be honest, our Editor Jason Morgan is obsessed with data, and he Won’t. Stop. TALKING. ABOUT. IT. But once you get him to lay off the coffee and talk in complete sentences, you start to see what all the excitement is about. So we’re reading the […]
BIG Lil Nas X
I am fascinated by the process musicians use to create the songs we hear on the radio every day. Putting the right words to the right music is a gift that this tone-deaf singer wishes he could do. No matter how many music lessons I have taken, it just does not click. Why does it […]
BIG Words
It’s a huge week in Cleveland, and it’s not about the start of the Cleveland Brown’s football season, but it is about a hard-working content gridiron grinder. He’s one of the hardest working people in the content marketing game, and he’s about to have one of his biggest weeks of the year right here in […]
The BIG Story
When content marketing is a topic of discussion around your product launch or introducing a new service, it’s crucial that you’re telling the best story possible. […]
BIG Brother
Remarketing is an effective strategy for encouraging conversions because it specifically targets individuals who have already shown an interest in a company’s product. […]
