BodyShop Business Podcast Case Study

BodyShop Business has a strong print presence among collision repair facility owners and managers, reaching over 36,000 subscribers each month. In early 2020, BSB’s digital success was thanks to several weekly videos series and highly anticipated daily eNewsletters, delivering news and industry insights to an audience of nearly 20,000 subscribers. When the COVID-19 pandemic hit […]

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Why Content Matters in a Digital World

Think back to when you were in grade school. You are sitting at your desk, holding your favorite purple polka-dot pencil with a green dinosaur eraser that you purchased with your lunch money at the school store. The teacher explains that you will be creating stories, and each story must contain the Five Ws of […]

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The Power of the Written Word

In this amazing world of science, technology, and evolution, I would argue that the most powerful and influential tool ever created is the written word. Words connect humans to one another, navigating across time and space, in a profound and impactful way that nothing else can achieve. The written word allows for the sharing of […]

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Digital Solutions When Trade Shows Go Virtual

Marketers have always had the challenge of getting their message to the right audience, but now our jobs have become even harder. Most live trade shows and meetings have gone virtual. That means no booth visits, no live panels or product launches, and no dinners with our favorite or potential clients. So, how can we ensure our message is being heard? […]

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The Golden Content Engagement Rule

While attending the CMWorld conference last September, I learned many valuable tactics and tips from content marketing leaders, but one tip has stuck with me. In her presentation on engaging storytelling, Amanda Lordy of NASCAR emphasized the importance of every detail in a content campaign. She explained that your copy should be able to stand alone […]

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Creative Content Marketing Lessons from the SuperBowl

When the big game is over on Sunday, an even bigger game kicks-off on Monday morning.  Bigger than the SuperBowl? For marketers, Monday really belongs to us. Sure, some people will talk about the game, or how much they won on a Super Bowl Square, or maybe even JLo’s outfits during the halftime show. But […]

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Putting BIG trust in the content marketing details

Why is it important to pay attention to the details? For one thing, it could save a life. I read this article from the Today Show about how a text message from the father of a newborn baby to his wife averted certain disaster. It made me think of the vital role experts play every […]

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