The Golden Content Engagement Rule

While attending the CMWorld conference last September, I learned many valuable tactics and tips from content marketing leaders, but one tip has stuck with me. In her presentation on engaging storytelling, Amanda Lordy of NASCAR emphasized the importance of every detail in a content campaign. She explained that your copy should be able to stand alone […]

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The BIG Game: Creative Content Marketing Lessons

When the big game is over on Sunday, an even bigger game kicks-off on Monday morning.  Bigger than the SuperBowl? For marketers, Monday really belongs to us. Sure, some people will talk about the game, or how much they won on a Super Bowl Square or maybe even JLo’s outfits during the halftime show. But […]

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Heavy-duty marketing: The BIG truck content winners in November

At Fleet Equipment, we’re obsessed with data. Well, to be honest, our Editor Jason Morgan is obsessed with data, and he Won’t. Stop. TALKING. ABOUT. IT. But once you get him to lay off the coffee and talk in complete sentences, you start to see what all the excitement is about. So we’re reading the […]

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