There is nothing I love more in this world than Bravo’s Real Housewives franchise. Tears, laughter, back-stabbing, heartfelt reconciliations, it has everything you could possibly want from a reality tv series and more. In fact, there is so much narrative to unpack—seasons upon seasons of it—that I’ve started branching out into the Bravo community to […]
Happy New Year, trucking industry friends! Hope you all had an excellent holiday season. I definitely did, but not for the reasons you might expect. In the name of social distancing and taking the strictest of pandemic precautions, I bunkered down in the basement of an undisclosed location with nothing but a high-speed internet connection […]
If you’re playing the content marketing game, your goal is engagement. It’s the moment when you move your potential customers from brand recognition to brand purchase; when you stop being just a logo and become a message that your audience wants to hear. Engagement analytics will let you know you’re on the right track, but what do those numbers mean? […]
You can walk around in the dark, but when it’s pitch black there is a chance something bad could happen. By the same token, you want to keep the lights on when you are marketing, it lessens the chance of something bad happening. One way to keep the lights on is through research to understand your target audience. […]
As we have had to substitute online meetings for in-person events in 2020, there has been a boom in using webinars. […]
It is natural to think about creating a positive experience for your customers when planning a large-scale event, but the small touchpoints are also crucial. […]
What’s the average age of production shop personnel? Find out this and more in Bruce’s round-up of interesting insights from our research team’s recent surveys. […]
As marketers, when we have the opportunity to gather as much data as possible, compare it and come to a solution, we increase our chances of creating the best return on our marketing investments. […]
