What shape will your marketing plan be in when the world gets back to ‘normal’?

Are you still focusing on the new normal of working from home, distance learning and Zoom meetings?  Are you the person sending co-workers silly memes about your hair or commenting about the latest show you binge watched this week? Your competition sure hopes so.  Your competition has been on the phone with me discussing her […]

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Closing Business Doors Means Opening Marketing Opportunity

My friend Joe fulfilled a life-long dream when he purchased an Italian restaurant in January.  Joe looked for years for the perfect location, finally settling on a family owned, sit-down shop on the westside of Cleveland.  One of the first actions Joe took when becoming owner was offering take-out options including carry-out pizza. The first […]

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How to Deliver Your Message and Connect with Customers During the COVID-19 Pandemic

As the uncertainty around the coronavirus virus pandemic increases, many public events are being canceled in an attempt to limit large gatherings of people and the possible spread of the disease. Many conferences and industry events are being postponed and many companies are limiting travel and opting to allow employees to work from home to […]

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3 BIG Email Marketing Tips to Be Thankful For

The holidays are upon us and you know what that means: family get-togethers. A time to enjoy good food and spend time with our friends and relatives. While thinking about updates and stories to share with my family, I know I have to be selective. I can’t reserve long stories for Thanksgiving that require a […]

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