Why Video is Significant

By 2021, 81% of all internet traffic will be video and the average person will spend 100 minutes each day watching online video each day.   Video is not only popular, but has great visual storytelling capabilities to help you reach your target audience. We delve into how this medium can help you convey emotion, information, and more: Want to […]

Read More…

Defining Your Brand Identity

During a campaign event in 2011, then presidential candidate Mitt Romney made a speech where he said one way to increase funding entitlements was to raise taxes on people.  Before he could finish the rest of his argument, a person in the crowd yelled out “corporations!” to which Romney replied that “corporations are people, my […]

Read More…

The Golden Content Engagement Rule

While attending the CMWorld conference last September, I learned many valuable tactics and tips from content marketing leaders, but one tip has stuck with me. In her presentation on engaging storytelling, Amanda Lordy of NASCAR emphasized the importance of every detail in a content campaign. She explained that your copy should be able to stand alone […]

Read More…

Creative Content Marketing Lessons from the SuperBowl

When the big game is over on Sunday, an even bigger game kicks-off on Monday morning.  Bigger than the SuperBowl? For marketers, Monday really belongs to us. Sure, some people will talk about the game, or how much they won on a Super Bowl Square, or maybe even JLo’s outfits during the halftime show. But […]

Read More…

Putting BIG trust in the content marketing details

Why is it important to pay attention to the details? For one thing, it could save a life. I read this article from the Today Show about how a text message from the father of a newborn baby to his wife averted certain disaster. It made me think of the vital role experts play every […]

Read More…

Three BIG Ways to Utilize Topical Targeting to Deliver Your Marketing Message

Data plays a critical role in direct marketing. It provides insight into audiences and allows marketers to make informed decisions. Using data, audiences can be segmented into highly focused groups, geographical and demographic details can be determined, and results can be measured against benchmarks. Topical targeting utilizes data to track engagement with content. Each story […]

Read More…

The BIG READ (and View and Listen)-11/27/19

In this edition of the BIG READ (and View and Listen), Email Marketing Specialist Kelsey Mayer lists random things our team is reading, watching, and writing about that can help you navigate your marketing journey. Kelsey’s BIG READ: A fresh perspective is always helpful when it comes to marketing strategy, especially from the experts themselves. […]

Read More…