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Storytelling

Busy Doing What?

Are you too busy to work on something extraordinary? Alison Grabowski, Senior Marketing Manager at MANN+HUMMEL, shares how to put being ‘too busy’ into perspective.

Alison Grabowski January 28, 2022
Storytelling

How to Set the Pace to Achieve Your Content Goals in the New Year

Two major things happened last year that changed the way I plan and create content. First, Fleet Equipment, a long-standing B2B print publication serving the heavy-duty trucking market, retired its print publication and went all-in on digital (websites, newsletters, video). Second, I bought a rowing machine.

Jason Morgan January 27, 2022
Veterans and Vehicles
Marketing

A Salute to Our Veterans

We’re honored to be a part of this industry and all the veterans who have helped make it what it is today. Here’s a quick recap of our Veteran’s Day features.

Melissa Kollar November 11, 2021
Audience

This is the Month to Create a Cause Marketing Strategy

Companies like yours can stand in solidarity with Breast Cancer Survivors and those who are still fighting the disease by integrating social media campaigns, sales events, branding strategies and more with Breast Cancer Awareness Month related content.

Camille Renner October 4, 2021
Marketing

Two Heads Are Better Than One: Sales and Account-based Marketing

Sales and marketing have always had a unique relationship within the ecosystem of a B2B business. Both roles are interdependent, but seldom collaborative. However, an increasingly popular marketing tactic has presented sales representatives and marketers a golden opportunity for meaningful overlap. 

Maddy Leddy September 15, 2021
Marketing

Your Top 4 Topical Targeting Questions Answered

There are certain instances when targeting smaller, more specific segments of your audience – particularly those further down the sales funnel – is actually worth more of your time and money than casting the widest net possible. That’s where topical targeting comes in.

Maddy Leddy September 14, 2021
Audience

The Power of Audience/Engagement

If you would have told me five years ago that our Instagram channel would have more than 90,000 followers today, I would’ve had a hard time believing you. But now that we’re here, we are using it to our advantage.

Greg Jones August 19, 2021