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Marketing tips, quick reads, and news to help marketers think differently.

Audience
Audience

Crafting an Audience Strategy that Delivers

Mike Maleski, Executive Vice President of Babcox Media, highlights a longstanding partnership with a major automotive equipment firm, showcasing how their transition from print to digital branding, supported by Babcox Media’s expertise, continues to amplify their reach and engagement with key audiences.

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Trusting the experts
Marketing

Trusting the Experts to Achieve Marketing Goals 

Discover how trusting the experts, like those at Babcox Media, can elevate your campaigns and achieve your goals with confidence. From crafting compelling content to producing engaging videos, see how relying on seasoned professionals can make all the difference.

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web design
Branding

The Power of a Well-Designed Website 

Alyssa Schueller, a WordPress Website Support & Design Specialist at Babcox Media, explores web design strategies to enhance user interaction, boost conversions, and foster brand loyalty through positive user experiences.

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User experience
BIG Marketing

Optimizing Your Site’s User Experience

Learn about the impact of site speed, mobile optimization, and Google’s Core Web Vitals on search rankings. Discover how a well-crafted website design aligns with business goals, engages users, and fosters lasting positive impressions. Don’t let outdated web practices hinder your success—embrace the power of user-centric design for a competitive edge in the digital landscape.

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A.I. assistants
A.I.

How I Learned to Stop Worrying and Use A.I.

Jason Morgan, our Director of Content for Fleet Equipment and Tire Review, highlights ChatGPT 4.0’s versatility. He envisions ChatGPT tackling challenges like a over-eager entry-level employee – from conquering the blank page to mastering the art of copy-editing. It quickly became one of his favorite co-workers.

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market research illustration
Data & Research

Market Research is Crucial to Your Business’ Success

At Babcox Media, we recognize the indispensable role of market research in providing businesses with crucial insights into their target audience, competition, and the broader market dynamics. By addressing key questions surrounding “who, what, how, when, where, and why,” businesses can make informed decisions that pave the way for success.

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buyer persona
Audience

Marketing to the Right People: How Well Do You Know Your Audience?

Dive into the process of creating detailed personas that humanize your customers, and find out how Babcox Media can guide you through engaging your audience across various platforms. Speak directly to your audience’s needs and preferences, because when they ask, ‘Are you talking to me?’, your answer will be a confident ‘Yes, we are talking to you!’

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Social media for business
Social Media

Optimize Your Brand’s Social Presence

Social media has become an indispensable tool for businesses in all industries to connect with customers. Developing an effective social strategy is key to driving brand awareness, generating leads, and increasing sales. A thoughtful social presence keeps the aftermarket audience revved up about your brand.

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