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BABCOX RESEARCH
The Babcox Research offers complete research capabilities, including questionnaire design, database creation, result computation and report preparation.
We can conduct our research via mail, telephone, fax and Internet surveys, and we also can arrange focus groups with automotive professionals.
With the names and addresses of nearly 300,000 Babcox magazine subscribers, our database allows us to target the population that is most
important to your business.
We also conduct surveys that profile the readers and industries served by our magazines. These industry and reader profiles are not only summarized editorially in each magazine,
but also are made available for sale from our Babcox sales representatives.
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BABCOX LIST RENTAL
Our BPA-audited, controlled-circulation subscriber lists can connect you one-on-one with qualified buyers in the automotive aftermarket and the truck fleet market. Our experienced list sales staff can assist you in selecting a list that reaches your desired market segment. Since we focus exclusively on the automotive aftermarket and the truck fleet market, we can provide market insight to help make your campaign more successful.
Target your list by market segment, job title, geographic region or even by number of technicians and service bays. You receive your list in a format most useable for your organization. Our subscriber
database is updated daily so you can be assured of accuracy and deliverability. Most orders from Babcox Lists are processed within one day.
Whether you want to reach people through the mail, phone, fax, e-mail or an integrated campaign, Babcox Lists can tailor your program to help you achieve your marketing goals.
E-mail marketing is also available to qualified advertisers. This marketing tool is perfectly suited for sending product releases, driving traffic to your website, promotional messaging or for achieving quick penetration into your marketplace.
For more information on how to use Babcox lists to enhance your direct marketing campaign contact: Don Hemming, List Sales Manager, 330-670-1234 x286 or e-mail him or contact your Babcox Sales Representative.
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BodyShop Business is devoted to helping collision-repair shop owners and managers run more profitable businesses.
The magazine covers all aspects
of collision repair, with an editorial focus on management, technical/how-to, industry issues, trends and legislation.
Founded: 1982
Names Available: 59,000
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Counterman is focused on providing the parts distribution industry with both technical and market-driven information that enables parts professionals to sell more parts, products
and services to both the DIFM and DIY markets.
Each issue provides product and automotive knowledge; technical data
and technological features; information on market and industry trends and complexities.
Founded: 1983
Names Available: 43,000
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Engine Builder's (formerly Automotive Rebuilder) content reflects the growing sophistication of the engine building/rebuilding industry.
Engine Builder is the only monthly business magazine serving the machine shop, custom engine, performance engine and production engine building markets.
Founded: 1964
Names Available: 19,000
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Tire Review is devoted to the profitability and business success of tire dealers, providing extensive monthly coverage of various tire, news and business operation topics.
Tire Review's recipients are key decision-makers in the replacement tire and automotive service market.
Founded: 1901
Names Available: 32,000
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Fleet Equipment
The ONLY magazine dedicated to the management, specification, purchase and maintenance of truck equipment, Fleet Equipment is the "must read" for 61,000-plus trucking industry professionals.
Fleet Equipment readers are experienced fleet managers who have the authority to specify and purchase trucks, trailers, components and parts, fuel and oil, tires and wheels, support services - everything necessary to reduce downtime and meet customer expectations, and do so cost efficiently and profitably.
Founded: 1974
Names Available: 61,000
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TechGroup
With the sophisticated technology in today's vehicles, repair shops are specializing their services on repair work they are best suited to provide.
The Babcox Tech Group mirrors this specialization with three monthly vertical publications - Brake & Front End, ImportCar and Underhood Service. TechShop complements these magazines as a supplement running six times a year, containing the latest tool
and equipment information.
Founded: 1995
Names Available: 109,000
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Brake & Front End targets high-volume service shops that derive the majority of their revenue from under-the-car repairs.
Articles feature the latest technical information on brake, chassis, exhaust, front end, transmission, front-wheel-drive and wheel alignment work.
Founded: 1931
Names Available: 40,000
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ImportCar readers attribute 71.5 percent of their total sales volume to service work on import vehicles.
Technical features are written by import specialists whose expertise with specific nameplates provides readers with precise diagnostic, troubleshooting and repair information.
Founded: 1979
Names Available: 29,000
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Underhood Service targets repair shops that derive 50 percent or more of their revenue from the service and repair of under-the-hood systems.
The magazine addresses electronics, cooling systems, air conditioning, emission controls, fuel systems, internal engine repair, ignition and electrical/charging systems.
Founded: 1995
Names Available: 40,400
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Tomorrow's Technician serves NATEF-certified automotive training programs at education institutions. Recipients are students enrolled at NATEF-certified automotive training programs and educators including deans, department chairs and heads, principals, program educators, professors, technical instructors, guidance counselors, administrators, trainers and other titled individuals involved in education.
Founded: 2002
Names Available: 1,000 instructors; reaching 50,000 students
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Babcox Business Leaders Masterfile
This is the database of 260,000 names assembled from seven Babcox publications' readers. These are
all top management personnel from the automotive sales, service and repair industry.
Copyright (c) 2006 Babcox. All rights reserved. Reproduction in whole or in part in any form or medium
without express written
permission of Babcox is prohibited.
Babcox · 3550 Embassy Parkway · Akron, OH 44333
330-670-1234 · (FAX) 330-670-0874
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