Counterman magazine is uniquely and distinctly positioned as the clear leader among publications serving the needs of the automotive parts distribution market. Our total qualified circulation of 38,198 reaches more automotive parts distribution professionals than any other publication.

Counterman is read by professionals at every level of the automotive parts distribution channel, from retail chain, program group and corporate headquarters to independent WDs and company-owned distribution centers, to retail chain, company-owned and independent parts stores.

If your goal is to successfully move your company’s products through the automotive parts distribution channel and off the shelves of auto parts stores everywhere, then your message must be seen by Counterman readers!
 
Our circulation is:
  • BPA audited
  • 100% requested by our subscribers
  • 100% name and title identified
  • 85% qualified within one year

We deliver:
  • 38,198 automotive parts distribution professionals at every
    level throughout the channel
  • 33,408 units (individual locations/addresses)
  • 18,984 Sales, Store, Branch, Purchasing, Operational,
    Merchandising and Division Managers
  • 14,449 Owners, Presidents, Partners, Vice Presidents and
    General Managers