ImportCar provides direct reach into import specialist repair shops with targeted underhood and undercar technical features that help readers make profitable and professional import vehicle repairs. ImportCar is the only magazine focused specifically on import specialists — those shops that derive more than half of their revenue from the repair and service of import vehicles.

ImportCar’s technical features are written by import specialists who work in the field. Their expertise in vehicle systems and specific import nameplates provides the readers with precise diagnostic, troubleshooting and repair information delivered in a detailed, technical format.

ImportCar provides the perfect mix of editorial on undercar, underhood, management and import performance topics.

ImportCar’s circulation is:
• BPA audited
• 100% personal direct request
• 100% name and title
• 29,000 automotive repair shops deriving 50% or more of their
  business from import repairs
• 97% owners, officers, administrative and service managers,
  superintendents, foremen
• 86% personal direct request within one year
• No three-year circulation
• No duplication of subscriptions with Underhood Service and
  Brake & Front End