Underhood
Service targets
repair shops that
derive 50% or more
of their revenue
from the service
and repair of under-the-hood
systems. The expanding
amount of knowledge
and capital needed
to keep up with
technological advances
has led these shop
owners to concentrate
on underhood systems,
while also offering
preventive maintenance
services on most
major
vehicle systems.
Electronics, cooling systems, air conditioning, emissions controls, fuel systems,
ignition, internal engine repair, electrical/charging systems – everything
under the hoods of cars and light trucks is addressed.
Underhood Service circulation is:
• BPA audited
• 100% personal direct request
• 100% name and title – we know our readers
• 36,300 automotive repair shops doing 50% or more of their
business on
underhood repairs
• 95% owners, officers, administrative and service managers,
superintendents,
foremen – the decision makers
• 80% direct request within one year
• No three-year circulation
• No duplication of subscriptions with ImportCar and Brake &
Front End
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