The automotive parts distribution industry is responsible for identifying, inventorying and delivering the correct parts, products and/or services needed for mechanical repair or maintenance of vehicles by repair facilities across the country through a network of retail parts stores, independent jobber stores and warehouse distributors (WDs). In addition to automotive parts, these companies also provide and distribute vehicle accessories, tools, equipment, materials, supplies and general product information in support of the vast vehicle repair and service industry as well as the general do-it-yourself (DIY) consumer market.
WHO WE ARE
Counterman serves more than 38,100 automotive aftermarket parts jobbers, retailers and warehouse distributors. Our total qualified circulation reaches more automotive parts distribution professionals than any other publication. Each edition of Counterman features around 10 unique articles that drive traffic to www.counterman.com — a 24/7 resource for jobbers, retailers and warehouse distributors with over 60,000 page views per month. The Counterman e-newsletter delivers industry news, promo and new product information to roughly 20,000 industry pros twice a week.
WHO WE REACH
Counterman is read by professionals at every level of the automotive parts distribution channel. Counterman is mailed to more than 29,100 automotive jobbers, wholesalers and auto parts store subscribers. We reach over 6,973 headquarters and regional offices of automotive parts distribution and over 2,000 automotive warehouse and distribution center subscribers.
HOW WE CAN HELP
Let’s start here. Click here to request the Counterman Media Kit to learn more about how we can connect you with decision-makers in the automotive service industry.
Then, let’s talk. Click here to start a conversation about how Counterman fits into your 2013 marketing plans.