The powersports market consists of dealers and retailers that sell and service new and used motorcycles, scooters, mopeds, ATVs, snowmobiles and personal watercraft as well as the parts, accessories and apparel associated with these OEM units. These franchised and independent shops work directly with aftermarket distributors and manufacturers to stock an up-to-date product mix to compliment the OEM units.
Who We Are
Motorcycle & Powersports News (MPN) delivers business intelligence to 15,000 powersports dealers and other industry professionals who sell and service the 11.01 million motorcycles in use in the U.S. But our reach extends far beyond just motorcycles — scooters, UTVs, ATVs, electric motorcycles, karts … if a powersports dealer carries it, MPN covers it.Dealers have come to count on MPN — in print and online — as their #1 resource for researching products. Powersports dealers trust MPN to deliver the business intelligence they need to succeed, and in turn we deliver buyers across a wide variety of platforms.
MPN’s annual Buyers Guide issue is the definitive resource for the powersports aftermarket listing products and services from 2,000-plus aftermarket manufacturers and distributors. MPN also delivers focused content on profitability, sales and marketing, service, F&I, e-commerce and more through the monthly magazine, online at www.motorcyclepowersportsnews.com and via twice weekly e-newsletters.
Who We Reach
Powersports dealers trust MPN to deliver the business intelligence they need to succeed, and in turn we deliver buyers across a wide variety of platforms. MPN readers are key decision-makers within the $17.5 billion powersports marketplace. Quality, targeted circulation is the vital backbone for a successful business magazine, and MPN is proud of its continuing circulation excellence. Annual BPA audits confirm our mission to deliver the right decision-makers within the powersports industry to our advertisers.
MPN’s circulation is:
- BPA audited
- 100% direct-request subscribers (15,066)
- 100% name and title circulation
- 82% recipients qualified in one year
- 18% recipients qualified in two years
How We Can Help
Then, let’s talk. Click here to learn more about how MPN can connect you with decision-makers in the automotive service industry and fit into your 2013 marketing plans.
