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eNewsletter Advertising

Take advantage of digital display and native ad placements, as well as sponsorship opportunities, placing your message in front of readers seeking information about the industry.

Flagship eNewsletters

Babcox Media produces a wide range of eNewsletters that engage readers, distributing content in each issue that helps the audience perform their jobs better.
As an eNewsletter advertiser, you can capitalize on these engaged eyeballs. Get your message in front of readers while they’re proactively seeking information about their industry!

Sold weekly.

(1 available per week)
Want to make the biggest possible impact? The title sponsor enjoys prominent placement above the top story in the newsletter. This oversized 720×250 ad spans the entire width of the email, and it can be used for branding or direct response.

(1 available per week)
The Bridge Ad is a large format graphical placement that spans the width of the newsletter. At 720×250, it’s identical in size to the Title Sponsor. The Bridge Ad appears between Flex Ad B and C in each issue.

(5 available per week)
The beauty of a Flex Ad is that it’s flexible! Want to drive a strong brand message with bold graphics? Use a 300×250 rectangle ad in this space. Or if you want to generate a high click-through rate, we recommend a native ad format that looks like a story in the newsletter. Choose one of these formats for your Flex Ad:

Rectangle: 300×250 pixel image
Native: Includes a headline, body text, and a 300×150 image

Flex ad adjacent to EV content
The final flex ad in each issue will be placed next to content on electric vehicles. Your ad will also be introduced with a “Sponsored by [your company name]” header.

BABCOX’S FLAGSHIP eNEWSLETTERS INCLUDE:

Digest eNewsletters

Although these newsletters are smaller in size than some of their counterparts, Babcox Media’s digest eNewsletters pack a lot of great industry content into a small space!
As an eNewsletter advertiser, you can capitalize on these eyeballs. Get your message in front of readers while they’re proactively seeking information about their industry.

Sold by the month.

(4 available per week)
The beauty of a Flex Ad is that it’s flexible! Want to drive a strong brand message with bold graphics? Use a 300×250 rectangle ad in this space. Or if you want to generate a high click-through rate, we recommend a native ad format that looks like a story in the newsletter. Choose one of these formats for your Flex Ad:

Rectangle: 300×250 pixel image
Native: Includes a headline, body text, and a 300×150 image

BABCOX’S DIGEST eNEWSLETTERS INCLUDE:

AMN Daily eNewsletter

Featuring the day’s most critical news stories, the AMN Daily eNewsletter is delivered Monday through Friday to the inboxes of aftermarket distribution and supplier executives. Our news coverage centers on the important events taking place across all segments of the automotive aftermarket, covering a wide range of topics such as mergers and acquisitions, financial reporting, personnel and new product announcements, as well as legislation that impacts the industry.

Issues per week: 5
Number of subscribers: 9,500
Average open rate: 58%

(1 available per week)
Want to make the biggest possible impact? The title sponsor enjoys prominent placement above the top story in the newsletter. This oversized 720×250 ad spans the entire width of the email, and it can be used for branding or direct response.

(10 available per week)
The beauty of a Flex Ad is that it’s flexible! Want to drive a strong brand message with bold graphics? Use a 300×250 rectangle ad in this space. Or if you want to generate a high click-through rate, we recommend a native ad format that looks like a story in the newsletter. Choose one of these formats for your Flex Ad:

Rectangle: 300×250 pixel image
Native: Includes a headline, body text, and a 300×150 image

(1 available per week)
At the bottom of each issue, AMN’s Thought of the Day gives readers a quote or a reflection point for the day ahead. Place your brand’s 300×250 ad to the right of this engaging element.

Innovation Blog

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