BIG Changes For You: Babcox Innovation Group

For a century, marketers have turned to 1 SOURCE to reach their marketing goals - Babcox Media.

We take a simple approach – create a marketing plan that helps tell your story and that can influence our unique audience of automotive professionals – your customers. We use our expertise and a diverse product and services portfolio to help you attract prospects and convert them to customers. Our Content Strategy team is your partner to create messages that are customized to your marketing objectives. Our team is committed to understanding your specific needs and developing a plan that delivers on them.

Content Creation

Marketers turn to Babcox Media to deliver product and service information, and for data and insights to make their prospects and customers smarter.

Unique Content

  • Q&As
  • Case Studies & Whitepapers
  • Customer Stories
  • How-Tos, Lists or Guides
  • Testimonials
  • Aggregated Content from Babcox Sources
  • Reviews
  • Infographs
  • Customized and Private Label
  • Product Comparisons
  • Data, research & Trend Analysis

Content Channels & Products

  • Brochures
  • Videos
  • Webinars and Landing Pages
  • Social Media
  • Blogs
  • Webinars
  • Email
  • Podcasts
  • Print Ad/Advertorials
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Direct Marketing & Lead Generation

We are a leader in connecting your message directly to aftermarket professionals. When working with us, you can create leads and deliver a return on your marketing investment.

  • Email List Rental
  • Collateral Materials
  • Product Websites and Microsites
  • Mail List Rental
  • Lead Generation
  • Product Sheets & Description
  • Topical Pop-Up Targeting
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Video Services

We work with you to develop, produce and distribute editorial and custom video content across all platforms.

  • Association Training Center
  • Product Training Center
  • Community Education
  • Consumer Video Partnerships
  • STEM Learning Center
  • Live Stream Host Center
  • Media Center
  • Educational Partnerships
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Custom Print & Digital Publishing

Highlight and maximize brand exposure by showcasing your company, products or services with content that is customized to your target audience.

  • Corporate Materials
  • Videos
  • Image Pieces
  • Direct Mail/Email
  • Manuals
  • B2B and B2C Publications
  • Anniversary, Holiday or Special Occasions
  • Training Materials
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Events

Business gets done when buyers and sellers are in front of each other. Let us help you build trust, create relationships and share ideas face-to-face.

  • Conferences
  • Training Programs
  • Peer 2 Peer
  • Association Programming and Education
  • Speakers Bureau
  • Meetings and Table Top Shows
  • Event Publications
    • Show Guides
    • Directories
    • Show Dailies
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Strategy Services

Let us put our expertise to work for you to help elevate your message no matter your focus, audience or budget.

  • SEO
  • Advertising Campaign Development &Management
  • Social Media Management Services
  • Website & Microsite Design
  • Email Marketing Services
  • Research Data & Insights
  • Branding Campaign Design, Development & Management
  • First-Party Data Digital Targeting
  • Strategy/Campaign Building
  • PR Campaign
  • Video Creation
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