General Advertising Policies
Agency Commission:
Designated advertising agencies allowed 15% of gross billings on space, color and position. No agency commission will be allowed on production charges or overdue accounts.
Terms:
Net 30 days from date of invoice. Check is required with first order (U.S. funds). Open accounts are subject to credit approval. Prepayment discounts available. Advertiser and advertising agency are jointly and severally liable for payment of all amounts due, notwithstanding the inclusion of a “sequential liability” clause in any document issued by advertiser or advertising agency in connection with the advertising placement. Acceptance by the publication of any order entered by advertiser or advertising agency (regardless of whether by use of a form issued by the publication, advertiser or advertising agency), is expressly conditioned on acceptance of the foregoing term by advertiser and advertising agency. Any language to the contrary in any purchase order, insertion order, or other document issued by either advertiser or advertising agency is rejected.
Short Rates:
Advertisers with signed contracts or confirmed agreements will be billed at appropriate earned rates. If greater frequency discount is earned within one year of first insertion, credit will be earned. Any advertiser who does not fulfill a contract or the confirmed agreement will be subject to short-rate billing.
Publication Rights:
Advertiser and advertising agency hereby grant Publisher the right and license to use, reproduce, transmit, and distribute all creative materials supplied by or on behalf of Advertiser, including without limitation, all text, graphics, illustrations and photographs (the “Creative”). Advertiser represents and warrants that: (i) it has all the necessary rights in the Creative; (ii) the Creative does not violate any applicable law or regulation; and (iii) the Creative does not violate or infringe upon any third party right in any manner or contain any material or information that is defamatory, libelous, slanderous, that violates any person’s right of publicity, privacy or personality, or may otherwise result in any tort, injury, damage or harm to any person. Advertiser acknowledges that Publisher is relying on the foregoing representations and warranties. Advertiser agrees to indemnify, defend and hold Publisher and its affiliates, and their respective officers, directors and employees, harmless from and against any and all expenses and losses of any kind (including reasonable attorneys’ fees and costs) incurred based upon a breach of any of the foregoing representations and warranties or in connection with any claim arising from or related to any advertisement supplied by Advertiser or its agents and published by Publisher.
Publisher reserves the right to reject any advertising which Publisher feels is not in keeping with the publication’s standards or for any other reason, even if the advertising has been published previously by Publisher.
Online Advertising:
All online advertising campaigns and related ad placement reservations (websites, e-newsletters and other products with Internet-based advertising placements) are subject to a 45-day cancellation policy. Any online reserved-for ad placement that is not formally canceled in writing with 45 or more calendar days notice prior to the start of the online placement requires a full 100% cancellation fee.
