Aftermarket Media Network

Babcox is well-known for publishing highly regarded, insightful magazines in the automotive aftermarket, tire industry and fleet equipment channel. But we don’t stop there.

We’re also an online, events, marketing and research powerhouse. Our websites offer vibrant online communities where visitors interact with each other as well as the editors of the magazines. Manufacturers interact as well.

Babcox communicates with all key buying influencers in the way they choose.

Our email newsletters have open rates that would make the competition blush.

Need to host an event? We deliver buyers by bringing together key stakeholders to conferences that we customize to our clients’ needs. Want to get your message across in a big way? We create custom publishing media products to project that message to qualified buyers. Babcox also does the heavy lifting for our clients by leasing qualified prospect lists. We help our readers, website visitors and advertisers grow their businesses.

How do we accomplish all of this?

We’re deeply engaged in each of the markets we serve, and our editors are recognized as experts in each of their verticals. We frequently seek feedback from our readers to ensure their needs are being met. We give readers and website visitors unfettered access to interviews with industry leaders. Our journalists spot, report on and analyze trends so decision-makers get that information in time to consider their decisions (?)

Our clients and advertisers view us as partners in business. Advertisers who depend on Babcox to get their message out find that we’re not simply an all-in-one media investment, we’re a proven channel of communication that offers a sophisticated, fully integrated media buy.

Babcox doesn’t just cover the aftermarket. We are the aftermarket.