Marketing Services

Research

Babcox Research provides you with an optimized approach to aftermarket research that’s tailored to suit your needs and goals. The end result is accurate and reliable data that can help you take the pulse of your market, court new business, and track and predict trends. We also provide database marketing solutions to send targeted messages to buyers you need to reach. The array of services offered by Babcox Research will help you gain a competitive edge in your industry.

Our experienced team has access to more than 300,000 owners and managers in the automotive service, distribution, collision, tire, truck fleet, engine building, performance, import and powersports segments, allowing us to delve into the minds of your buyers and deliver you the valuable information you need.

Our Services

• Market Research
• Database Marketing
• Analysis and Interpretation
• Focus Groups

Custom Publishing

Babcox Custom Publishing offers a unique opportunity to support your marketing communication strategies with your own dedicated specialty publication, tailored to cut through the clutter and deliver your message with impact to your target audience.

Whether you’re introducing new products, presenting new services or reinforcing your brands, we’ll create an effective, cost-efficient custom publication to enhance the value of your products in the market and move customers to action.

List Rental

Our BPA-audited, controlled-circulation subscriber lists can connect you one-on-one with qualified buyers in the automotive aftermarket, and truck fleet and powersports markets. Our experienced list sales staff can assist you in selecting a list that reaches your desired market segment. Whether you want to reach people through the mail, phone, fax, e-mail or an integrated campaign, Babcox Lists can tailor your program to help you achieve your marketing goals.

Target your list by market segment, job title, geographic region, or even by number of technicians and service bays. You receive your list in a format most useable for your organization. Our subscriber database is updated daily so you can be assured of accuracy and deliverability. Most orders from Babcox Lists are processed within 24 hours.

E-mail marketing also is available to qualified advertisers. This marketing tool is perfectly suited for sending product releases, driving traffic to your website, and promotional messaging for achieving quick penetration into your marketplace.

Source: Direct request/controlled circulation. BPA Audited. File is updated daily, CASS Certified and ACS participant to ensure list accuracy and deliverability. Names are always selected from our current “live” database.