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Marketing

Predictive Personalization

How artificial intelligence is quickly impacting some core aspects of marketing with Predictive Personalization.

Data & Research

Best-In-Class: A Look Inside Digital Reporting

Digital advertising is at an all time high. Here at Babcox Media, our digital reporting structure is unique and built specifically to meet our clients’ needs for prime digital ad optimization.

YouTube
Social Media

YouTube: The Unstoppable Social Channel

YouTube’s active subscriber count is 2.40 billion, only 84% of the number of Facebook users around the world. And yet, the results of a recent study conducted by the Pew Research Center suggest a redistribution of power between these competing social media platforms might be on the horizon.

Covid consumer in sights
Data & Research

8 Covid-19 Consumer Insights Every Shop Owner Needs to Know

We asked consumers to describe their auto service experiences during the last year. Based off their responses, we’ve compiled 8 consumer insights we think all dealership and repair shop owners need to know to survive phase two of the pandemic.