Video Storytelling at Babcox Garage Studio

What did your work world look like on March 9, 2020? For me, it was a day to coordinate with vendors on the delivery and installation of an air compressor in our garage studio; finalize training for some of our staff on a new tire changer and wheel balancer; and coordinate travel arrangements to shoot […]

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Why Video is Significant

By 2021, 81% of all internet traffic will be video and the average person will spend 100 minutes each day watching online video each day.   Video is not only popular, but has great visual storytelling capabilities to help you reach your target audience. We delve into how this medium can help you convey emotion, information, and more: Want to […]

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Defining Your Brand Identity

During a campaign event in 2011, then presidential candidate Mitt Romney made a speech where he said one way to increase funding entitlements was to raise taxes on people.  Before he could finish the rest of his argument, a person in the crowd yelled out “corporations!” to which Romney replied that “corporations are people, my […]

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Putting BIG trust in the content marketing details

Why is it important to pay attention to the details? For one thing, it could save a life. I read this article from the Today Show about how a text message from the father of a newborn baby to his wife averted certain disaster. It made me think of the vital role experts play every […]

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