Why Content Matters in a Digital World

Think back to when you were in grade school. You are sitting at your desk, holding your favorite purple polka-dot pencil with a green dinosaur eraser that you purchased with your lunch money at the school store. The teacher explains that you will be creating stories, and each story must contain the Five Ws of […]

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How to Make Sense of Audience Engagement Analytics

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If you’re playing the content marketing game, your goal is engagement. It’s the moment when you move your potential customers from brand recognition to brand purchase; when you stop being just a logo and become a message that your audience wants to hear. Engagement analytics will let you know you’re on the right track, but what do those numbers mean? […]

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Making Data-Informed Marketing Decisions

You can walk around in the dark, but when it’s pitch black there is a chance something bad could happen. By the same token, you want to keep the lights on when you are marketing, it lessens the chance of something bad happening. One way to keep the lights on is through research to understand your target audience. […]

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Three BIG Ways to Utilize Topical Targeting to Deliver Your Marketing Message

Data plays a critical role in direct marketing. It provides insight into audiences and allows marketers to make informed decisions. Using data, audiences can be segmented into highly focused groups, geographical and demographic details can be determined, and results can be measured against benchmarks. Topical targeting utilizes data to track engagement with content. Each story […]

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