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Audience
Audience

Crafting an Audience Strategy that Delivers

Mike Maleski, Executive Vice President of Babcox Media, highlights a longstanding partnership with a major automotive equipment firm, showcasing how their transition from print to digital branding, supported by Babcox Media’s expertise, continues to amplify their reach and engagement with key audiences.

Trusting the experts
Marketing

Trusting the Experts to Achieve Marketing Goals 

Discover how trusting the experts, like those at Babcox Media, can elevate your campaigns and achieve your goals with confidence. From crafting compelling content to producing engaging videos, see how relying on seasoned professionals can make all the difference.

Customization
Audience

Cultivating a Custom Sponsorship that Delivers the Essence of Your Brand

Unlock the power of custom sponsorships with Randy Loeser of Babcox Media. Explore innovative collaborations that go beyond logos, delivering your brand’s essence directly to your audience. Reshape your 2024 content strategy with bespoke sponsorships, tailored just for you.

buyer persona
Audience

Marketing to the Right People: How Well Do You Know Your Audience?

Dive into the process of creating detailed personas that humanize your customers, and find out how Babcox Media can guide you through engaging your audience across various platforms. Speak directly to your audience’s needs and preferences, because when they ask, ‘Are you talking to me?’, your answer will be a confident ‘Yes, we are talking to you!’

Social media for business
Social Media

Optimize Your Brand’s Social Presence

Social media has become an indispensable tool for businesses in all industries to connect with customers. Developing an effective social strategy is key to driving brand awareness, generating leads, and increasing sales. A thoughtful social presence keeps the aftermarket audience revved up about your brand.

direct marketing illustration
Marketing

Drive Conversions with Direct Marketing

In the competitive automotive aftermarket, finding new customers and generating high-quality leads is essential for driving growth. Direct marketing provides an effective way for businesses to connect with potential customers in a targeted, measurable approach.

marketing robot
Marketing

Predictive Personalization

How artificial intelligence is quickly impacting some core aspects of marketing with Predictive Personalization.

Content being divided into smaller portions and different platforms
Storytelling

What is Lean Content Marketing?

Social media is the new first impression. Having an active online presence can give a good impression and learning resource for a wandering buyer.