How to Make Sense of Audience Engagement Analytics


If you’re playing the content marketing game, your goal is engagement. It’s the moment when you move your potential customers from brand recognition to brand purchase; when you stop being just a logo and become a message that your audience wants to hear. Engagement analytics will let you know you’re on the right track, but what do those numbers mean? […]

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Heavy-duty marketing: The BIG truck content winners in November

At Fleet Equipment, we’re obsessed with data. Well, to be honest, our Editor Jason Morgan is obsessed with data, and he WON’T. STOP. TALKING. ABOUT. IT. But once you get him to lay off the coffee and talk in complete sentences, you start to see what all the excitement is about. So we’re reading the […]

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