Making Data-Informed Marketing Decisions

You can walk around in the dark, but when it’s pitch black there is a chance something bad could happen. By the same token, you want to keep the lights on when you are marketing, it lessens the chance of something bad happening. One way to keep the lights on is through research to understand your target audience. […]

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What shape will your marketing plan be in when the world gets back to ‘normal’?

Are you still focusing on the new normal of working from home, distance learning and Zoom meetings?  Are you the person sending co-workers viral memes or commenting on the latest show you binge-watched this week? Your competition sure hopes so.  Your competition has been on the phone with me discussing her strategy to regain market […]

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Closing Business Doors Means Opening Marketing Opportunity

My friend Joe fulfilled a life-long dream when he purchased an Italian restaurant in January.  Joe looked for years for the perfect location, finally settling on a family-owned, sit-down shop on the westside of Cleveland.  One of the first actions Joe took when becoming owner was offering take-out options, including carry-out pizza. The first month […]

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BIG Words

It’s a huge week in Cleveland, and it’s not about the start of the Cleveland Brown’s football season. It’s about a hard-working content gridiron grinder. He’s one of the hardest working people in the content marketing game, and he’s about to have one of his biggest weeks of the year right here in The Land. […]

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