The BIG READ (and View and Listen)-11/27/19

Random things we are reading, watching and writing about that can help you navigate your marketing journey:

From Kelsey:

  • A fresh perspective is always helpful when it comes to marketing strategy, especially from the experts themselves. Check out this list of 20 Women in Marketing to Follow in 2019.
  • Marketers are usually focused on getting buy-in from their potential customers, but getting internal acceptance is the first step. Marketing Showrunners compares the process to getting someone to drink a green smoothie in this article
  • According to Accenture, 62% of consumers want companies to stand up for the issues they are passionate about and 66% of consumers think transparency is one of a brand’s most attractive qualities. This interview with Patagonia’s Director of Global Communications and Public Relations and VP of Environmental Activism is a great look into brand purpose.