My buddy Alex is a master storyteller. He creates a picture with his words, can get in and out of a story quickly and has the gift of using physical movements and expressions like a comedian. He is one of the few people who can tell a story over and over and it never gets old. There is no such thing as a boring dinner party with Alex.
But finding original content is hard, even for great storytellers. So when Alex started taking “creative liberties” with his tales—like casting himself in a role that I played–it would bother me. Now, after years of eye rolling or muttering to my wife that “this actually happened to me, not him,” I have come to appreciate how Alex can change the room with one of his legendary “stories”—because he can tell the story way better than I ever could.
Make no mistake—Alex works at it. All great storytellers do. In our world of content marketing, we have the luxury of the written word not having to be a performance. We can revise the story, test an audience and make even more changes until the story is crowd pleaser. I have witnessed Alex do this with different audiences – whether former classmates, our wives or in a business setting. Alex finds a way to make the story relevant to who is part of the discussion, even if it means changing 15% of the story.
When content marketing is a topic of discussion around your product launch or introducing a new service, it’s crucial that you’re telling the best story possible. More and more, Babcox is helping its marketing partners by repurposing content that may have appeared in the magazines or on its websites. In fact, Babcox produced more than 34,000 articles in the last year on a wide-range of industry specific or business topics. Some of our most popular topics included:
- Spark Plugs
- Business Management
- Human Resources
- Sales and sales management
- Engine Repair
- Shop Operations
Babcox Media is uniquely positioned to help your company with its content marketing needs – whether a repurposed piece of content for your e-newsletter; an original whitepaper to download for lead gen purposes; a series of business articles for a corporate image piece; or a story about your company for external PR.
We recently helped a partner that has published a company magazine for many years. As their business evolved, the time to produce the piece took a backseat to other duties for an already stretched staff. After a brief call with the client, we were able to identify content that had appeared in a Babcox publication that would be of interest to their customers, reshape it to complement the original content they created and lean on our editorial expertise to help with the flow and pacing. We also helped with the design and put the publication in a digital magazine format, saving our partner thousands of dollars on postage and distribution costs. We also we linked products directly to specific landing pages to drive sales leads. We were able to provide a turn-key solution without the client giving up creative control of this marketing piece. Check out the publication:
A 15-minute call with a member of our content marketing team and your Babcox sales rep could help jump start your content marketing strategy. There is no one who knows the industry better than Babcox Media. Let us help.
Randy Loeser joined Babcox Media in 2013 as publisher of Tire Review and was later given additional responsibilities as the Director of Digital Media and Group Publisher of Engine Builder. In 2018, Randy transitioned into the role of Group Publisher of Content Services to provide creative and custom content solutions to our clients. Randy has worked for several national business-to-business publishers in a variety of roles, including publisher, business development, marketing and internet products management. Randy is a 1995 graduate of John Carroll University.
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