Drive Engagement & Build Community with Personification

Merriam-Webster defines personification as the attribution of a personal nature or human characteristic to something nonhuman. Here at Babcox, we implement personification by cultivating an authentic brand voice online, focusing on real relationship over vanity metrics, and proactively networking within our communities.  […]

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Audience First Marketing Leads to Digital Pivot

Babcox Media made the decision to implement a digital forward approach across our brands. This shift has aligned us with needs of our audience and positioned us as forward-thinking thought leaders in the industry. The following is an interview between Melissa Kollar (Social Media & Digital Audience Manager) and Mike Maleski (Executive Vice President) to […]

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How to Make Sense of Audience Engagement Analytics

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If you’re playing the content marketing game, your goal is engagement. It’s the moment when you move your potential customers from brand recognition to brand purchase; when you stop being just a logo and become a message that your audience wants to hear. Engagement analytics will let you know you’re on the right track, but what do those numbers mean? […]

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Digital Solutions When Trade Shows Go Virtual

Marketers have always had the challenge of getting their message to the right audience, but now our jobs have become even harder. Most live trade shows and meetings have gone virtual. That means no booth visits, no live panels or product launches, and no dinners with our favorite or potential clients. So, how can we ensure our message is being heard? […]

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How to Deliver Your Message and Connect with Customers During the COVID-19 Pandemic

As the uncertainty around the coronavirus virus pandemic increases, many public events are being canceled in an attempt to limit large gatherings of people and the possible spread of the disease. Many conferences and industry events are being postponed and companies are limiting travel and opting to allow employees to work from home to assist […]

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