Drive Engagement & Build Community with Personification

Merriam-Webster defines personification as the attribution of a personal nature or human characteristic to something nonhuman. Here at Babcox, we implement personification by cultivating an authentic brand voice online, focusing on real relationship over vanity metrics, and proactively networking within our communities.  […]

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Engine Builder’s Instagram Journey from 0-87k

By the end of that first year in 2017, we hit 2,000 followers. By August 2018, we hit 5,000. But I was after the coveted 10,000 follower number. It was at this mark that Instagram gave you the capability to add links to stories so viewers could ‘swipe up’ to read. We hit 10,000 by November 2018 and at that point we were using Instagram in many different ways. […]

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Why Fleet Equipment went all in on digital

Fleet Equipment Going Digital

The reason is simple: It’s what the industry needed. I don’t have to rehash the pandemic impact, but it put a spotlight on the importance of Fleet Equipment‘s digital brand. What became crystal clear was that if our audience was waiting for a once-a-month print publication for their source of equipment operational insight, they were […]

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Content marketing: good news and bad news

Content Marketing Good news Bad news Featured

Which do you want first? Let’s start with the good news: your story matters. The challenges you’ve faced, the solutions you’ve created and the team that makes it all work for your clients and customers are all part of an important story that deserves to be told. But here’s the bad news: you have to […]

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Anyone Listening? Voice Search and the Rise of Voice Commerce

“Alexa, how do I make cinnamon rolls?” “Siri, what’s the traffic like on my way to work this morning?” “Hey Google, where’s the closest Starbucks?” We’ve all heard the familiar calls to trigger voice assistance on our mobile devices. And, apparently, most of us use it, too: 65% of 25 to 49 year-olds talk to […]

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The Value of a Podcast Ad

There is nothing I love more in this world than Bravo’s Real Housewives franchise. Tears, laughter, back-stabbing, heartfelt reconciliations, it has everything you could possibly want from a reality tv series and more. In fact, there is so much narrative to unpack—seasons upon seasons of it—that I’ve started branching out into the Bravo community to […]

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What heavy-duty trucking fleets are consuming

Happy New Year, trucking industry friends! Hope you all had an excellent holiday season. I definitely did, but not for the reasons you might expect. In the name of social distancing and taking the strictest of pandemic precautions, I bunkered down in the basement of an undisclosed location with nothing but a high-speed internet connection […]

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