While 10 or 15 years ago there may have been only one channel through which your content was disseminated, today it’s a different story. In order to maximize your content’s potential, it must be easily found and that entails social media, digital marketing, SEO, push campaigns, direct mail campaigns and more. That’s a lot of spinning plates.
If you’re in marketing today, chances are you’ve heard about buyer personas. If you haven’t taken that leap to develop yours… or if it’s been longer than 12 months since you revisited your personas, now is the time for you to dedicate time to it. Having a deep understanding of buyer personas is critical in driving content creation, product development, and really anything that relates to customer acquisition and retention.
Help your brand cut through the noise and hit the mark every time by selecting the right vehicle for your messaging.
Social media has become a medium that has exploded into mainstream popularity over the last ten years. Every industry has begun a transition into using social media for promoting their videos, products, and advertisements. Social media used to be looked at as simply a platform of expression for people to go and put out their thoughts, but it has transitioned into a marketing tool that can benefit your business in many ways.
The fear of the unknown is a real thing, but the Facebook pixel isn’t something to be afraid of. Let me break it down from the definition to how you can use it as a social media marketing strategy for your own company.
Companies like yours can stand in solidarity with Breast Cancer Survivors and those who are still fighting the disease by integrating social media campaigns, sales events, branding strategies and more with Breast Cancer Awareness Month related content.
Sales and marketing have always had a unique relationship within the ecosystem of a B2B business. Both roles are interdependent, but seldom collaborative. However, an increasingly popular marketing tactic has presented sales representatives and marketers a golden opportunity for meaningful overlap.Â
There are certain instances when targeting smaller, more specific segments of your audience – particularly those further down the sales funnel – is actually worth more of your time and money than casting the widest net possible. That’s where topical targeting comes in.
Instead of chasing trends, businesses interested in entering a new market or courting a new audience segment should go back to the basics of building brand awareness. Here are 5 basic tactics for building brand awareness that you can integrate into your marketing strategy today.Â
While the overall readership numbers may appear small compared to other B2B digital brands, what makes AMN unique is its fiercely loyal and dedicated reader base and an exceptional click-through rate.