fbpx
Audience
Audience

Crafting an Audience Strategy that Delivers

Mike Maleski, Executive Vice President of Babcox Media, highlights a longstanding partnership with a major automotive equipment firm, showcasing how their transition from print to digital branding, supported by Babcox Media’s expertise, continues to amplify their reach and engagement with key audiences.

Trusting the experts
Marketing

Trusting the Experts to Achieve Marketing Goals 

Discover how trusting the experts, like those at Babcox Media, can elevate your campaigns and achieve your goals with confidence. From crafting compelling content to producing engaging videos, see how relying on seasoned professionals can make all the difference.

market research illustration
Data & Research

Market Research is Crucial to Your Business’ Success

At Babcox Media, we recognize the indispensable role of market research in providing businesses with crucial insights into their target audience, competition, and the broader market dynamics. By addressing key questions surrounding “who, what, how, when, where, and why,” businesses can make informed decisions that pave the way for success.

Customization
Audience

Cultivating a Custom Sponsorship that Delivers the Essence of Your Brand

Unlock the power of custom sponsorships with Randy Loeser of Babcox Media. Explore innovative collaborations that go beyond logos, delivering your brand’s essence directly to your audience. Reshape your 2024 content strategy with bespoke sponsorships, tailored just for you.

Green feeling lucky with video icons
Social Media

Luck and Live Video

Live video is the perfect way to create excitement and intrigue and boost engagement with your social media followers.

Storytelling

How to Set the Pace to Achieve Your Content Goals in the New Year

Two major things happened last year that changed the way I plan and create content. First, Fleet Equipment, a long-standing B2B print publication serving the heavy-duty trucking market, retired its print publication and went all-in on digital (websites, newsletters, video). Second, I bought a rowing machine.

Veterans and Vehicles
Marketing

A Salute to Our Veterans

We’re honored to be a part of this industry and all the veterans who have helped make it what it is today. Here’s a quick recap of our Veteran’s Day features.

Audience

The Power of Audience/Engagement

If you would have told me five years ago that our Instagram channel would have more than 90,000 followers today, I would’ve had a hard time believing you. But now that we’re here, we are using it to our advantage.

YouTube
Social Media

YouTube: The Unstoppable Social Channel

YouTube’s active subscriber count is 2.40 billion, only 84% of the number of Facebook users around the world. And yet, the results of a recent study conducted by the Pew Research Center suggest a redistribution of power between these competing social media platforms might be on the horizon.