Engine Builder’s Instagram Journey from 0-87k

By the end of that first year in 2017, we hit 2,000 followers. By August 2018, we hit 5,000. But I was after the coveted 10,000 follower number. It was at this mark that Instagram gave you the capability to add links to stories so viewers could ‘swipe up’ to read. We hit 10,000 by November 2018 and at that point we were using Instagram in many different ways. […]

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Car Ownership vs. Ride-Sharing: Investigating Shifts in Auto Travel Attitudes

Continuing our series on consumer responses to the pandemic, we now dive deeper into the impact 2020 has had on the public’s attitude towards cars and auto travel. Though people still prefer driving over flying, that preference does not necessarily apply to all forms of auto travel equally. […]

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Air vs. Auto: A Glimpse into Post-Pandemic Traveling Trends

Air vs. Car Travel

Throughout the last year, our mentality was forced to adapt as frequently as our daily lives, and as such, it is now proving difficult to predict what we’ll keep and what we’ll toss aside when the dust settles. Will the adjustments we begrudgingly made become habits? Will current attitudes seep into post-pandemic thinking? […]

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Anyone Listening? Voice Search and the Rise of Voice Commerce

“Alexa, how do I make cinnamon rolls?” “Siri, what’s the traffic like on my way to work this morning?” “Hey Google, where’s the closest Starbucks?” We’ve all heard the familiar calls to trigger voice assistance on our mobile devices. And, apparently, most of us use it, too: 65% of 25 to 49 year-olds talk to […]

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BodyShop Business Podcast Case Study

BodyShop Business has a strong print presence among collision repair facility owners and managers, reaching over 36,000 subscribers each month. In early 2020, BSB’s digital success was thanks to several weekly videos series and highly anticipated daily eNewsletters, delivering news and industry insights to an audience of nearly 20,000 subscribers. When the COVID-19 pandemic hit […]

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Making Data-Informed Marketing Decisions

You can walk around in the dark, but when it’s pitch black there is a chance something bad could happen. By the same token, you want to keep the lights on when you are marketing, it lessens the chance of something bad happening. One way to keep the lights on is through research to understand your target audience. […]

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