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Customization
Audience

Cultivating a Custom Sponsorship that Delivers the Essence of Your Brand

Unlock the power of custom sponsorships with Randy Loeser of Babcox Media. Explore innovative collaborations that go beyond logos, delivering your brand’s essence directly to your audience. Reshape your 2024 content strategy with bespoke sponsorships, tailored just for you.

buyer persona
Audience

Marketing to the Right People: How Well Do You Know Your Audience?

Dive into the process of creating detailed personas that humanize your customers, and find out how Babcox Media can guide you through engaging your audience across various platforms. Speak directly to your audience’s needs and preferences, because when they ask, ‘Are you talking to me?’, your answer will be a confident ‘Yes, we are talking to you!’

Elephants at the proverbial watering hole
Marketing

Content Marketing – What it Can Do for Your Business

Lions (marketers) can no longer count on elephants (customers) being in the jungle. Elephants have migrated to a watering hole (the internet). Marketers will need to create their own watering holes – so the elephants come to them. One way to do this is with Content Marketing.

Marketing

Messaging Matters: Creative Strategies for Crushing the Rule of Seven

A fundamental challenge from a brand marketer’s perspective is crafting and delivering targeted marketing messages that resonate with potential customers at every stage of the buyer’s journey. And that’s where the age-old proverb in marketing called “The Rule of Seven” comes in.

man on laptop writing while listening to music
Storytelling

Finding Your Content Marketing Rhythm

Overcome the content creation listlessness that makes you want to toss your monitor with a blank page and blinking cursor through the window.

90's retro phone and computer
Marketing

4 P’s of Marketing

The age-old concepts that have influenced countless successful campaigns are the same as those that are guiding modern marketers to success.

Storytelling

What’s your content marketing voice?

Anyone can write something, but only you can write like you. Voice is the rhythm of your writing; the personality that shines through the prose.