Drive Engagement & Build Community with Personification

Merriam-Webster defines personification as the attribution of a personal nature or human characteristic to something nonhuman. Here at Babcox, we implement personification by cultivating an authentic brand voice online, focusing on real relationship over vanity metrics, and proactively networking within our communities.  […]

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Audience First Marketing Leads to Digital Pivot

Babcox Media made the decision to implement a digital forward approach across our brands. This shift has aligned us with needs of our audience and positioned us as forward-thinking thought leaders in the industry. The following is an interview between Melissa Kollar (Social Media & Digital Audience Manager) and Mike Maleski (Executive Vice President) to […]

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