Car Ownership vs. Ride-Sharing: Investigating Shifts in Auto Travel Attitudes

Continuing our series on consumer responses to the pandemic, we now dive deeper into the impact 2020 has had on the public’s attitude towards cars and auto travel. Though people still prefer driving over flying, that preference does not necessarily apply to all forms of auto travel equally. […]

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Air vs. Auto: A Glimpse into Post-Pandemic Traveling Trends

Air vs. Car Travel

Throughout the last year, our mentality was forced to adapt as frequently as our daily lives, and as such, it is now proving difficult to predict what we’ll keep and what we’ll toss aside when the dust settles. Will the adjustments we begrudgingly made become habits? Will current attitudes seep into post-pandemic thinking? […]

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Blind Networking with New Audio-Only Platform Clubhouse

For once, an app we judge by its waitlist to join, rather than its follower count. Clubhouse is an invite-only social networking platform that integrates all the best parts of social media with audio, facilitating “drop-in audio conversations…with friends and other interesting people around the world” (Apple App Store). Still in its pilot phase, the […]

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Anyone Listening? Voice Search and the Rise of Voice Commerce

“Alexa, how do I make cinnamon rolls?” “Siri, what’s the traffic like on my way to work this morning?” “Hey Google, where’s the closest Starbucks?” We’ve all heard the familiar calls to trigger voice assistance on our mobile devices. And, apparently, most of us use it, too: 65% of 25 to 49 year-olds talk to […]

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The Value of a Podcast Ad

There is nothing I love more in this world than Bravo’s Real Housewives franchise. Tears, laughter, back-stabbing, heartfelt reconciliations, it has everything you could possibly want from a reality tv series and more. In fact, there is so much narrative to unpack—seasons upon seasons of it—that I’ve started branching out into the Bravo community to […]

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What shape will your marketing plan be in when the world gets back to ‘normal’?

Are you still focusing on the new normal of working from home, distance learning and Zoom meetings?  Are you the person sending co-workers viral memes or commenting on the latest show you binge-watched this week? Your competition sure hopes so.  Your competition has been on the phone with me discussing her strategy to regain market […]

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Closing Business Doors Means Opening Marketing Opportunity

My friend Joe fulfilled a life-long dream when he purchased an Italian restaurant in January.  Joe looked for years for the perfect location, finally settling on a family-owned, sit-down shop on the westside of Cleveland.  One of the first actions Joe took when becoming owner was offering take-out options, including carry-out pizza. The first month […]

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