Lions (marketers) can no longer count on elephants (customers) being in the jungle. Elephants have migrated to a watering hole (the internet). Marketers will need to create their own watering holes – so the elephants come to them. One way to do this is with Content Marketing.
In the realm of business, video content serves as a powerful tool to convey narratives, engage audiences, and immortalize legacies.
If your mission is to ensure that you deliver a message that makes someone take notice and pause, then you need to give great consideration to how you communicate your message.
A fundamental challenge from a brand marketer’s perspective is crafting and delivering targeted marketing messages that resonate with potential customers at every stage of the buyer’s journey. And that’s where the age-old proverb in marketing called “The Rule of Seven” comes in.
It’s great when people love your content, but not everyone is going to be a fan all of the time. Learn how to respond and grow from engaging with your audience.
Community building in marketing is about connecting and engaging with customers to build long-term relationships and loyalty.
How artificial intelligence is quickly impacting some core aspects of marketing with Predictive Personalization.
Now is the time to begin exploring and preparing for a future shared with AI.
Costs are up, but how about your advertising budget?
Social media is the new first impression. Having an active online presence can give a good impression and learning resource for a wandering buyer.