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Illustration of personas
Storytelling

The Power of Personas

If you’re in marketing today, chances are you’ve heard about buyer personas. If you haven’t taken that leap to develop yours… or if it’s been longer than 12 months since you revisited your personas, now is the time for you to dedicate time to it. Having a deep understanding of buyer personas is critical in driving content creation, product development, and really anything that relates to customer acquisition and retention.

Bridget McPhillips July 22, 2022
man on laptop writing while listening to music
Storytelling

Finding Your Content Marketing Rhythm

Overcome the content creation listlessness that makes you want to toss your monitor with a blank page and blinking cursor through the window.

Jason Morgan June 20, 2022
animated gif of multiplying people
Marketing

Build Your Community with Content Marketing

Content marketing is creating something relevant and useful to your customers. It’s building authority and trust so when your customers and prospects are ready to buy, they’ll come to you first.

Bridget McPhillips June 15, 2022
90's retro phone and computer
Marketing

4 P’s of Marketing

The age-old concepts that have influenced countless successful campaigns are the same as those that are guiding modern marketers to success.

Brandi Gangel June 3, 2022
Illustration showing digital journalism
Storytelling

Best-In-Class Digital Journalism

Today, with digital integration, journalism is interactive and allows for discussion and further debate among readers and viewers.

Nadine Battah April 8, 2022
Megaphone with social media images
Social Media

Using Social Promotion to Gain an Advantage: An insight into the tools that are a click away

Social media has become a medium that has exploded into mainstream popularity over the last ten years. Every industry has begun a transition into using social media for promoting their videos, products, and advertisements. Social media used to be looked at as simply a platform of expression for people to go and put out their thoughts, but it has transitioned into a marketing tool that can benefit your business in many ways.

Daniel Baldwin March 25, 2022
Illustration of quill writing a caption
Storytelling

Creativity and Captions

A great article can get overlooked by something as simple as a bad caption, this is a part of the reason they are so essential.  

Annelise Moore March 24, 2022
#giveaway announcement
Social Media

The Three Elements of a Successful Social Giveaway

Looking for a strategy to help your brand standout amongst the competition? What if I told you that there was a marketing strategy to rapidly gain followers, spread brand awareness, and direct audience traffic, all with the same piece of content!

Courtney Zakraysek March 11, 2022