Looking for a strategy to help your brand standout amongst the competition? What if I told you that there was a marketing strategy to rapidly gain followers, spread brand awareness, and direct audience traffic, all with the same piece of content!
It has become incredibly important to include the use of multimedia content in your strategies in the online world we live in today.
Two major things happened last year that changed the way I plan and create content. First, Fleet Equipment, a long-standing B2B print publication serving the heavy-duty trucking market, retired its print publication and went all-in on digital (websites, newsletters, video). Second, I bought a rowing machine.
The fear of the unknown is a real thing, but the Facebook pixel isn’t something to be afraid of. Let me break it down from the definition to how you can use it as a social media marketing strategy for your own company.
If Stories are part of your content strategy, you’ll definitely want to start incorporating some Geofilters for added visibility. Highlight your next event or launch and get your audience engaged with this popular feature, your awareness metrics will thank you later!
There are certain instances when targeting smaller, more specific segments of your audience – particularly those further down the sales funnel – is actually worth more of your time and money than casting the widest net possible. That’s where topical targeting comes in.
If you’re anything like the majority of the population, consistently listening to a podcast has become part of your weekly or even daily routine. Even after a year of remote work and reimagined schedules, podcasts have seen unanticipated growth and popularity just within the past year. But with this growth comes the opportunity for development, such as video features.
Podcasts are taking over the digital space, and it’s important for digital marketers to know how to promote them. This is a breakdown of how a campaign strategy was created for Tomorrow Technician’s T2IQ Podcast and its livestream finale event.
By meeting the modern consumer wherever they are, Integrated Marketing Communications promotes relevant and consistent brand messaging.
If the success of Tik Tok has shown us anything, it’s that short form video content isn’t going anywhere anytime soon. Implementing this type of content into your brand strategy gets your brand involved in a major industry trend that’s only expected to grow moving forward.