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Data & Research

Market Research is Crucial to Your Business’ Success

At Babcox Media, we recognize the indispensable role of market research in providing businesses with crucial insights into their target audience, competition, and the broader market dynamics. By addressing key questions surrounding “who, what, how, when, where, and why,” businesses can make informed decisions that pave the way for success.

David Ramos November 14, 2023
Data & Research

Making Data-Informed Marketing Decisions

You can walk around in the dark, but when it’s pitch black there is a chance something bad could happen. By the same token, you want to keep the lights on when you are marketing, it lessens the chance of something bad happening. One way to keep the lights on is through research to understand your target audience.

Bruce Kratofil October 16, 2020
Data & Research

Research Insights by Bruce

What’s the average age of production shop personnel? Find out this and more in Bruce’s round-up of interesting insights from our research team’s recent surveys.

Kelsey Mayer February 13, 2020