In this edition of the BIG READ, Group Publisher Randy Loeser and Marketing Specialist Kelsey Mayer list the random things they are reading, watching, and writing about that can help you navigate your marketing journey.
Randy’s BIG Read suggestions:
- The first little league baseball team I coached in the ’80’s was assigned the burnt orange Astros baseball uniform. As Game 7 of the World Series wrapping up last night between the Astros and Nationals, this article explains the creative process and collaboration used by the ad agency and the team when they designed one of the most polarizing uniforms in baseball history. Love it or hate it, nobody ignored it
- Self-serving plug – BIG recorded its first podcast. The topic was facility targeting and geofencing. If you are planning your trade show budget for 2020, we should talk about how we can target attendees and your best prospects. Give it a listen on Spotify to learn more about this strategy (also available on Google Play, Google Podcasts, Apple Podcasts, iHeartRadio, and Stitcher).
- Still one of the best marketing speeches ever. I watch this when I am in a creative rut. If you are unsure of the direction you want to take with your marketing message – think different. The late Steve Jobs delivers this epic monologue.
Kelsey’s BIG Read suggestions:
- I saw Tamsen Webster speak at #CMWorld and she presented the idea of giving your audience a “positive want”. Oftentimes, the goal of marketing is to encourage a change in behavior (buying a new product, signing up for a new service, etc.). Framing your goal in positive language gives an indication of what to do next, instead of just scolding someone about what not to do.
- Check out this list of 9 women who changed and influenced the automotive industry. It is inspiring to learn about their achievements against all odds.